24 Hours of Flow
Bosch eBike Systems is shaping the future of eBike mobility with innovative products and digital services ranging from highly efficient drive systems to connected biking solutions.
Hella Studio developed an experiential campaign for Bosch eBike Systems to showcase the Cargo eBike drive with the aim of strengthening brand awareness in a young, urban target group. Under the motto ‘24 Hours of Flow’, we translated the Bosch eBike guiding principle ‘Feel the Flow’ into an urban adventure: one battery charge, 24 hours of travelling through Zurich – with the Cargo eBike as a loyal companion.
The whole thing was realised as a video clip – in collaboration with the Bern-based production company filmsforreel. In the saddle: musician and influencer Pablo Nouvelle. To stay in the flow, he not only rides the bike, but also provided the soundtrack for the clip!
We are stoked! And very proud that our clip will be presenting Bosch eBike Systems at the Cycle Week – and will be broadcast internationally.
Many thanks for the great collaboration!
Bosch eBike Systems
filmsforreel and Pablo Nouvelle